Hi, I'm Rachel - but you can call me Rach.

Since 2014, I've been adding my sparkle to some of Australia’s most loved beauty and lifestyle brands

(and winning a few awards along the way).


During this time, I was seeing too many brands not give their digital marketing the love it deserved. Whether they were time poor, not tech wizards or just felt completely out of their comfort zone, they desperately needed some magic injected into their digital strategy. 

With the wave of my Digital Fairy Godmother wand, I created do you even social? - the home of fresh, sassy and a little bit badassy creativity that transforms your digital confidence. 

Words are my thing. In fact, I can't remember a time where putting pen to paper wasn't one of my favourite things to do! Pair that with my love for all things skin, beauty and wellness and you've got yourself a trusted creative that speaks your language and exudes passion for your industry.

I cannot wait to wave my wand and help your business sparkle.


WE WALK THE WALK & Talk The Talk

Trying to explain that latest skin treatment, technology trend or powerhouse ingredient to someone that doesn't "get it" is time-consuming.

That's where we come in. With hands-on beauty industry experience, we craft content that not only looks, feels and sounds like your brand but connects with your customer. 

Signs that you need a Digital Fairy Godmother.

  • You can't remember the last time you updated your website copy

  • Your treatment menu isn't enticing your dream customer

  • Regular blogging is a foreign language

  • Deciding what to post on social media leaves you needing a stiff drink 

  • When it comes to your digital marketing strategy, you're totally winging it

  • You've worked with creatives before but they just don't understand your products or services


READY TO MAKE SOME Magic Together?

Let's do this!


From upping your social media game, crafting fresh and engaging copy to overhauling your digital strategy, let's get to work on transforming your online presence.