Beaute Industrie Magazine

You'll find Rach as the Editor of Beaute Industrie's monthly digital magazine. The magazine shares the latest industry news, updates, trends and conversation-sparking features.

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We worked with CocoDRY to tell their brand story and prepare for an official launch. We crafted their brand bio to celebrate their all-natural product and luxe, fun-loving tone of voice.

Tea Infusion

Harmony Blends

Harmony Blends is a certified organic tea company that began brewing in 2020. Their website copy was Inspired by their passion for self-care, self-love and sustainability.


Caviar Feeling

Seeing a boost in engagement from humorous content, I produced a collection of funny and relatable beauty and lifestyle quotes

for their feed. 

Young Woman with Freckles


I supported Dermhealth.Co

with a complete website rewrite

to ensure their brand messages

were clear, engaging and exuded a sense of community.


Elka Swim

I featured as a guest on 

Elka Swim's lifestyle blog with tips for looking after the mind, body and soul during  COVID-19. 


Ana Troccoli Aesthetics

Copywriter for Sydney-based

skin specialist Ana Troccoli. Ana undertook a total brand overhaul including a new website and fresh social media aesthetic.


Beaute Industrie

I sat down with four exceptional women that generously shared what they want their skin therapist to know about living with their invisible illness and how it impacts their in-clinic experience.

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The Facial Co. Skincare

A complete re-write of website and product descriptions. Their website copy exudes their fun and cheeky tone of voice whilst celebrate all natural, vegan formulations.



As part of a total brand revamp, we injected a new tone of voice into the new intherapy website to help spread their commitment to all things

self love.

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Murad Australia

A hugely popular professional skincare brand, I supported Murad Australia to elevate their social media presence with a curated and

colour-matched IG theme.

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#Skinpowerment is the official hashtag of Dermhealth.Co.

Designed to empower and support skin health journeys, I wrote 30 unique self-love affirmations.

Tan Girl

Caviar Feeling

I partnered with beauty and lifestyle blog, Caviar Feeling and RosehipPLUS, to roadtest their skincare collection for Winter hydration.


Hair Biz Magazine

You'll find Rach as a contributor to Hair Biz Magazine as their resident digital marketing expert. She shares her top tips for navigating, building and maintaining digital marketing goals. 

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Hippie Sticks

A tone of voice refresh and update of website copy was the perfect solution for Hippie Sticks, the world's first plantable lipstick, who wanted to enhance their flower power vibes.


Aleenta Barre

We refreshed Aleenta Barre's website homepage to better reflect their passion for community and commitment to empowerment through wellness.


The Fab Clinic

Following their successful clinic and website launch, I redesigned The FAB Clinic's IG theme and strategy to work in synergy with their sophisticated brand.  

Tidy Desk

Beaute Industrie

After being nominated for a Telstra Women's Business Award, I worked with Beaute Industrie to develop a press release for industry media coverage.

Wellness Products

Silly George

Copywriter for international
eyelash brand Silly George as part of the launch of their beauty, lifestyle and wellness focused, Girl Talk