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CocoDry

We worked with CocoDRY to tell their brand story and prepare for an official launch. We crafted their brand bio to celebrate their all-natural product and luxe, fun-loving tone of voice.

Tea Infusion

Harmony Blends

Harmony Blends is a certified organic tea company that began brewing in 2020. Their website copy was Inspired by their passion for self-care, self-love and sustainability.

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Caviar Feeling

Seeing a boost in engagement from humorous content, I produced a collection of funny and relatable beauty and lifestyle quotes

for their feed. 

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Advanced Natural

Designing their social media content strategy, I supported Advanced Natural Australia to grow their online following, maximise ​online shoppers and online brand awareness.

Tidy Desk

Beaute Industrie

After being nominated for a Telstra Women's Business Award, I worked with Beaute Industrie to develop a press release for industry media coverage.

Creative Work

Beaute Industrie

A trusted social media expert in the beauty industry, I featured as a guest blogger answering social media faqs.

Pink Chair

Being Me

Human Design

Website copywriter and tone of voice developer for BeingMe Human Design and their official

brand launch.

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The Facial Co. Skincare

A complete re-write of website and product descriptions. Their website copy exudes their fun and cheeky tone of voice whilst celebrate all natural, vegan formulations.

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intherapy

As part of a total brand revamp, we injected a new tone of voice into the new intherapy website to help spread their commitment to all things

self love.

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Murad Australia

A hugely popular professional skincare brand, I supported Murad Australia to elevate their social media presence with a curated and

colour-matched IG theme.

Young Woman with Freckles

Dermhealth.Co

I supported Dermhealth.Co

with a complete website rewrite

to ensure their brand messages

were clear, engaging and exuded a sense of community.

Desk

Elka Swim

I featured as a guest blogger on International Swimwear Label

Elka Swim's lifestyle blog as part of their looking after the

mind, body and soul during

COVID-19 campaign. 

Tan Girl

Caviar Feeling

Partnered with Caviar Feeling and RosehipPLUS, I roadtested their collection for Winter hydration.

Skincare

Ana Troccoli

Aesthetics

Copywriter for Paddington skin specialist Ana Troccoli and her new website as part of her

 brand overhaul. 

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Hippie Sticks

A tone of voice refresh and update of website copy was the perfect solution for Hippie Sticks, the world's first plantable lipstick, who wanted to enhance their flower power vibes.

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Aleenta Barre

We refreshed Aleenta Barre's website homepage to better reflect their passion for community and commitment to empowerment through wellness.

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The Fab Clinic

Following their successful clinic and website launch, I redesigned The FAB Clinic's IG theme and strategy to work in synergy with their sophisticated brand.  

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#Skinpowerment

#Skinpowerment is the official hashtag of Dermhealth.Co.

Designed to empower and support skin health journeys, I wrote 30 unique self-love affirmations.

Phone on Desk

Cubbyhouse Canteen

I worked with a Melbourne cafe, Cubbyhouse Canteen to attain media coverage of their unique pivots during COVID-19 hospitality restrictions.

Wellness Products

Silly George

Copywriter for international
eyelash brand Silly George as part of the launch of their Girl Talk
Blog.

Modelling Body Lotion

Nighttime Routine

For Glow-Getters

Copywriter for international
eyelash brand Silly George as part of their content strategy overhaul and the launch of their Girl Talk
Blog.