Harmony Blends
Harmony Blends is a certified organic tea company that began brewing in 2020. Their website copy was Inspired by their passion for self-care, self-love and sustainability.
Caviar Feeling
Seeing a boost in engagement from humorous content, I produced a collection of funny and relatable beauty and lifestyle quotes
for their feed.
Advanced Natural
Designing their social media content strategy, I supported Advanced Natural Australia to grow their online following, maximise ​online shoppers and online brand awareness.
Beaute Industrie
Celebrates TBA
Nomination
After being nominated for a Telstra Women's Business Award, I worked with Beaute Industrie to develop a press release for industry media coverage.
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Simple
Eco Swaps
Simple lifestyle swaps to effectively [and stylishly] protect the environment.
Exyra Eyewear
I partnered with Exyra Eyewear
to trial their light filtering prescription glasses and share my
experience.
5 Social Media Myths
We're Debunking
As a trusted social media expert in the beauty industry,
I featured as a guest blogger answering social media
faq's.
Being Me
Human Design
Website copywriter and tone of voice developer for BeingMe Human Design and their official
brand launch.
The Facial Co. Skincare
A complete re-write of website and product descriptions. Their website copy exudes their fun and cheeky tone of voice whilst celebrate all natural, vegan formulations.
intherapy
As part of a total brand revamp, we injected a new tone of voice into the new intherapy website to help spread their commitment to all things
self love.
Murad Australia
A hugely popular professional skincare brand, I supported Murad Australia to elevate their social media presence with a curated and
colour-matched IG theme.
Dermhealth.Co
I supported Dermhealth.Co
with a complete website rewrite
to ensure their brand messages
were clear, engaging and exuded a sense of community.
Working Productively & Positively From Home
During COVID-19
I featured as a guest blogger on International Swimwear Label
Elka Swim's lifestyle blog as part of their looking after the
mind, body and soul during
COVID-19 campaign.
Wedding Expenses Not To Forget
Written one week before my wedding date, I shared 5 expenses I didn't expect when getting married.
Amazing Oils
I partnered with
Kochie's Favourite Family Businesses to share the story of the winner, Amazing Oils.
Nourish Your Face
During Winter
Guest Blogger for Clean Beauty Blog, Caviar Feeling.
Partnered with RosehipPLUS, I roadtested their collection for Winter hydration.
Ana Troccoli
Aesthetics
Copywriter for Paddington skin specialist Ana Troccoli and her new website as part of her
brand overhaul.
Hippie Sticks
A tone of voice refresh and update of website copy was the perfect solution for Hippie Sticks, the world's first plantable lipstick, who wanted to enhance their flower power vibes.
Aleenta Barre
We refreshed Aleenta Barre's website homepage to better reflect their passion for community and commitment to empowerment through wellness.
The FAB Clinic
Following their successful clinic and website launch, I redesigned The FAB Clinic's IG theme and strategy to work in synergy with their sophisticated brand. ​
#Skinpowerment
#Skinpowerment is the official hashtag of Dermhealth.Co.​
Designed to empower and support skin health journeys, I wrote 30 unique self-love affirmations.
Cubbyhouse Canteen
Drive-Thru
Announcement
I worked with a Melbourne cafe, Cubbyhouse Canteen to attain media coverage of their unique pivots during COVID-19 hospitality restrictions.
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Melbourne's Most Instagrammable Brunches
The Merry Go Round's most clicked blog post, I shared my favourite brunch spots for the 'gram.
Little Lune
Part of a Women At Work series,
I partnered with Little Lune Apothecary to share their startup journey.
Self-Care Hacks To Try
This Weekend
Copywriter for international
eyelash brand Silly George as part of their content strategy overhaul and the launch of their
Girl Talk Blog.
Nighttime Routine
For Glow-Getters
Copywriter for international
eyelash brand Silly George as part of their content strategy overhaul and the launch of their Girl Talk Blog.