What We Do
A tone of voice refresh and update of website copy was the perfect solution for Hippie Sticks, the world's first plantable lipstick, who wanted to enhance their flower power vibes.
We refreshed Aleenta Barre's website homepage to better reflect their passion for community and commitment to empowerment through wellness.
Following their successful clinic and website launch, I redesigned The FAB Clinic's IG theme and strategy to work in synergy with their sophisticated brand.
#Skinpowerment is the official hashtag of Dermhealth.Co.
Designed to empower and support skin health journeys, I wrote 30 unique self-love affirmations.
I worked with a Melbourne cafe, Cubbyhouse Canteen to attain media coverage of their unique pivots during COVID-19 hospitality restrictions.
The Merry Go Round's most clicked blog post, I shared my favourite brunch spots for the 'gram.
Part of a Women At Work series,
I partnered with Little Lune Apothecary to share their startup journey.
Copywriter for international
eyelash brand Silly George as part of their content strategy overhaul and the launch of their
Girl Talk Blog.
Copywriter for international
eyelash brand Silly George as part of their content strategy overhaul and the launch of their Girl Talk Blog.
Harmony Blends is a certified organic tea company that began brewing in 2020. Their website copy was Inspired by their passion for self-care, self-love and sustainability.
Seeing a boost in engagement from humorous content, I produced a collection of funny and relatable beauty and lifestyle quotes
for their feed.
Designing their social media content strategy, I supported Advanced Natural Australia to grow their online following, maximise online shoppers and online brand awareness.
After being nominated for a Telstra Women's Business Award, I worked with Beaute Industrie to develop a press release for industry media coverage.
Simple lifestyle swaps to effectively [and stylishly] protect the environment.
I partnered with Exyra Eyewear
to trial their light filtering prescription glasses and share my
As a trusted social media expert in the beauty industry,
I featured as a guest blogger answering social media
Website copywriter and tone of voice developer for BeingMe Human Design and their official
As part of a total brand revamp, we injected a new tone of voice into the new intherapy website to help spread their commitment to all things
A hugely popular professional skincare brand, I supported Murad Australia to elevate their social media presence with a curated and
colour-matched IG theme.
I supported Dermhealth.Co
with a complete website rewrite
to ensure their brand messages
were clear, engaging and exuded a sense of community.
I featured as a guest blogger on International Swimwear Label
Elka Swim's lifestyle blog as part of their looking after the
mind, body and soul during
Written one week before my wedding date, I shared 5 expenses I didn't expect when getting married.
I partnered with
Kochie's Favourite Family Businesses to share the story of the winner, Amazing Oils.
Guest Blogger for Clean Beauty Blog, Caviar Feeling.
Partnered with RosehipPLUS, I roadtested their collection for Winter hydration.
Copywriter for Paddington skin specialist Ana Troccoli and her new website as part of her