Beaute Industrie Magazine

In 2020 and 2021, I was the Editor and content contributor of Beaute Industrie's digital magazine;

a monthly online publication sharing beauty industry news, updates, and conversation-sparking features.


Hey Bud Skincare

Hey Bud has taken the skincare world by storm, selling more than 10,000 products in 5 days and growing 20% month-on-month since their launch. I am behind The Hemp Blog which shines a spotlight on skin health and CBD Beauty


Hair Biz Magazine

You'll find me as a contributor to Hair Biz Magazine as their resident digital marketing expert. I share my top tips for navigating, building and maintaining digital marketing goals. 

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The Facial Co. Skincare

A complete re-write of website and product descriptions. Their website copy exudes their fun and cheeky tone of voice whilst celebrate all natural, vegan formulations.



As part of a total brand revamp, I injected a fresh tone of voice into the new intherapy website to help spread their commitment to self-love.

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Murad Australia

 I supported Murad Australia to elevate their social media presence with a curated and

colour-matched social media aesthetic.

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#Skinpowerment is the official hashtag of Dermhealth.Co.​ Designed to empower and support skin health journeys, I wrote 30 unique self-love affirmations which became a best-selling product!

Wellness Products

Silly George

Copywriter for international
eyelash brand Silly George as part of the launch of their beauty, lifestyle and wellness focused,

Girl Talk Blog.

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Bare Generation

Founded by industry veteran, Natalie Arakelian, Bare Generation is a proven and holistic approach to skin clearing. I brought this new brand's website to life with copy that exuded expertise and passion for defeating acne.

Image by Raphael Lovaski

Aesthetic Beauty Industry Council

The Aesthetic Beauty Industry Council has been created for the industry, by the industry, to unite as one powerfully strong voice. I developed the ABIC's website copy and official tone of voice guidelines.

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I worked with CocoDRY to tell their brand story and prepare for an official launch. I crafted their brand bio to celebrate their all-natural product and luxe, fun-loving tone of voice.

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Hippie Sticks

A tone of voice refresh and update of website copy was the perfect solution for Hippie Sticks, the world's first plantable lipstick, who wanted to enhance their flower power vibes.


Aleenta Barre

I refreshed Aleenta Barre's website homepage to better reflect their passion for community and commitment to empowerment through wellness.


The Fab Clinic

Following their successful clinic and website launch, I redesigned The FAB Clinic's social media aesthetic and strategy to work in synergy with their sophisticated brand.


Elka Swim

I featured as a guest on 

Elka Swim's lifestyle blog with tips for fellow professionals looking to better support their mind, body and soul during  COVID-19. 


Ana Troccoli Aesthetics

Copywriter for Sydney-based

skin specialist Ana Troccoli. Ana undertook a total brand overhaul including a new website and fresh social media aesthetic.


Beaute Industrie

I sat down with four exceptional women that generously shared what they want their skin therapist to know about living with their invisible illness and how it impacts their in-clinic experience and overall skin wellbeing.

Image by Taisiia Shestopal


Featured in Refinery 29, PopSugar and InStyle,

Silvi is one of the industry's fastest-growing beauty brands. I am behind their official brand blog, talking all things skin health, lifestyle, sleep habits and more.


Beauty Biz Magazine

You'll find me as a contributor to Beauty Biz Magazine as their resident social media expert. I share my top tips for creating and maintaining social media #goals for your beauty biz. 

Tea Infusion

Harmony Blends

Harmony Blends is a certified organic tea company that began brewing in 2020. Their website copy was Inspired by their passion for self-care, self-love and sustainability.


Caviar Feeling

Seeing a boost in engagement from humorous content, I produced a collection of funny and relatable beauty and lifestyle quotes  for their feed. 

Young Woman with Freckles


I supported Dermhealth.Co  with a complete website rewrite to ensure their brand messages

were clear, engaging and exuded a sense of community.

Tan Girl

Caviar Feeling

I partnered with beauty and lifestyle blog,

Caviar Feeling and RosehipPLUS, to roadtest their skincare collection for Winter hydration.