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We worked with CocoDRY to tell their brand story and prepare for an official launch. We crafted their brand bio to celebrate their all-natural product and luxe, fun-loving tone of voice.

Tea Infusion

Harmony Blends

Harmony Blends is a certified organic tea company that began brewing in 2020. Their website copy was Inspired by their passion for self-care, self-love and sustainability.


Caviar Feeling

Seeing a boost in engagement from humorous content, I produced a collection of funny and relatable beauty and lifestyle quotes

for their feed. 

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Advanced Natural

Designing their social media content strategy, I supported Advanced Natural Australia to grow their online following, maximise ​online shoppers and online brand awareness.

Tidy Desk

Beaute Industrie

Celebrates TBA


After being nominated for a Telstra Women's Business Award, I worked with Beaute Industrie to develop a press release for industry media coverage.

Cactus Plant


Eco Swaps

Simple lifestyle swaps to effectively [and stylishly] protect the environment.

Graffiti of Woman with Glasses

Exyra Eyewear

I partnered with Exyra Eyewear

to trial their light filtering prescription glasses and share my


Creative Work

5 Social Media Myths

We're Debunking

As a trusted social media expert in the beauty industry,

I featured as a guest blogger answering social media

Pink Chair

Being Me

Human Design

Website copywriter and tone of voice developer for BeingMe Human Design and their official

brand launch.

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The Facial Co. Skincare

A complete re-write of website and product descriptions. Their website copy exudes their fun and cheeky tone of voice whilst celebrate all natural, vegan formulations.



As part of a total brand revamp, we injected a new tone of voice into the new intherapy website to help spread their commitment to all things

self love.

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Murad Australia

A hugely popular professional skincare brand, I supported Murad Australia to elevate their social media presence with a curated and

colour-matched IG theme.

Young Woman with Freckles


I supported Dermhealth.Co

with a complete website rewrite

to ensure their brand messages

were clear, engaging and exuded a sense of community.


Working Productively & Positively From Home

During COVID-19

I featured as a guest blogger on International Swimwear Label

Elka Swim's lifestyle blog as part of their looking after the

mind, body and soul during

COVID-19 campaign. 


Wedding Expenses Not To Forget

Written one week before my wedding date, I shared 5 expenses I didn't expect when getting married.


Amazing Oils

I partnered with

Kochie's Favourite Family Businesses to share the story of the winner, Amazing Oils.

Tan Girl

Nourish Your Face

During Winter

Guest Blogger for Clean Beauty Blog, Caviar Feeling.

Partnered with RosehipPLUS, I roadtested their collection for Winter hydration.


Ana Troccoli


Copywriter for Paddington skin specialist Ana Troccoli and her new website as part of her

 brand overhaul. 

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Hippie Sticks

A tone of voice refresh and update of website copy was the perfect solution for Hippie Sticks, the world's first plantable lipstick, who wanted to enhance their flower power vibes.


Aleenta Barre

We refreshed Aleenta Barre's website homepage to better reflect their passion for community and commitment to empowerment through wellness.


The FAB Clinic

Following their successful clinic and website launch, I redesigned The FAB Clinic's IG theme and strategy to work in synergy with their sophisticated brand.  

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#Skinpowerment is the official hashtag of Dermhealth.Co.

Designed to empower and support skin health journeys, I wrote 30 unique self-love affirmations.

Phone on Desk

Cubbyhouse Canteen



I worked with a Melbourne cafe, Cubbyhouse Canteen to attain media coverage of their unique pivots during COVID-19 hospitality restrictions.

Coffee Table

Melbourne's Most Instagrammable Brunches

The Merry Go Round's most clicked blog post, I shared my favourite brunch spots for the 'gram.

Homemade Natural Soap

Little Lune

Part of a Women At Work series,

I partnered with Little Lune Apothecary to share their startup journey.

Wellness Products

Self-Care Hacks To Try

This Weekend

Copywriter for international
eyelash brand Silly George as part of their content strategy overhaul and the launch of their 
Girl Talk

Modelling Body Lotion

Nighttime Routine

For Glow-Getters

Copywriter for international
eyelash brand Silly George as part of their content strategy overhaul and the launch of their Girl Talk

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