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Beaute Industrie Magazine

In 2020 and 2021, I was the Editor and content contributor of Beaute Industrie's digital magazine;

a monthly online publication sharing beauty industry news, updates, and conversation-sparking features.

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Hey Bud Skincare

Hey Bud has taken the skincare world by storm, selling more than 10,000 products in 5 days and growing 20% month-on-month since their launch. I am behind The Hemp Blog which shines a spotlight on skin health and CBD Beauty

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Hair Biz Magazine

You'll find me as a contributor to Hair Biz Magazine as their resident digital marketing expert. I share my top tips for navigating, building and maintaining digital marketing goals. 

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The Facial Co. Skincare

A complete re-write of website and product descriptions. Their website copy exudes their fun and cheeky tone of voice whilst celebrate all natural, vegan formulations.

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intherapy

As part of a total brand revamp, I injected a fresh tone of voice into the new intherapy website to help spread their commitment to self-love.

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Murad Australia

 I supported Murad Australia to elevate their social media presence with a curated and

colour-matched social media aesthetic.

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#Skinpowerment

#Skinpowerment is the official hashtag of Dermhealth.Co.​ Designed to empower and support skin health journeys, I wrote 30 unique self-love affirmations which became a best-selling product!

Wellness Products

Silly George

Copywriter for international
eyelash brand Silly George as part of the launch of their beauty, lifestyle and wellness focused,

Girl Talk Blog.

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Bare Generation

Founded by industry veteran, Natalie Arakelian, Bare Generation is a proven and holistic approach to skin clearing. I brought this new brand's website to life with copy that exuded expertise and passion for defeating acne.

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Aesthetic Beauty Industry Council

The Aesthetic Beauty Industry Council has been created for the industry, by the industry, to unite as one powerfully strong voice. I developed the ABIC's website copy and official tone of voice guidelines.

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CocoDry

I worked with CocoDRY to tell their brand story and prepare for an official launch. I crafted their brand bio to celebrate their all-natural product and luxe, fun-loving tone of voice.

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Hippie Sticks

A tone of voice refresh and update of website copy was the perfect solution for Hippie Sticks, the world's first plantable lipstick, who wanted to enhance their flower power vibes.

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Aleenta Barre

I refreshed Aleenta Barre's website homepage to better reflect their passion for community and commitment to empowerment through wellness.

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The Fab Clinic

Following their successful clinic and website launch, I redesigned The FAB Clinic's social media aesthetic and strategy to work in synergy with their sophisticated brand.

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Elka Swim

I featured as a guest on 

Elka Swim's lifestyle blog with tips for fellow professionals looking to better support their mind, body and soul during  COVID-19. 

Skincare

Ana Troccoli Aesthetics

Copywriter for Sydney-based

skin specialist Ana Troccoli. Ana undertook a total brand overhaul including a new website and fresh social media aesthetic.

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Beaute Industrie

I sat down with four exceptional women that generously shared what they want their skin therapist to know about living with their invisible illness and how it impacts their in-clinic experience and overall skin wellbeing.

Image by Taisiia Shestopal

Silvi

Featured in Refinery 29, PopSugar and InStyle,

Silvi is one of the industry's fastest-growing beauty brands. I am behind their official brand blog, talking all things skin health, lifestyle, sleep habits and more.

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Beauty Biz Magazine

You'll find me as a contributor to Beauty Biz Magazine as their resident social media expert. I share my top tips for creating and maintaining social media #goals for your beauty biz. 

Tea Infusion

Harmony Blends

Harmony Blends is a certified organic tea company that began brewing in 2020. Their website copy was Inspired by their passion for self-care, self-love and sustainability.

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Caviar Feeling

Seeing a boost in engagement from humorous content, I produced a collection of funny and relatable beauty and lifestyle quotes  for their feed. 

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Dermhealth.Co

I supported Dermhealth.Co  with a complete website rewrite to ensure their brand messages

were clear, engaging and exuded a sense of community.

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Caviar Feeling

I partnered with beauty and lifestyle blog,

Caviar Feeling and RosehipPLUS, to roadtest their skincare collection for Winter hydration.